Endeavor Plus All-Season Tire (225/65R17)
Last verified by the Lifetime Picks Editorial Team
Why we picked it
75,000-mile treadwear warranty
Cooper Endeavor Plus is the SUV / CUV all season pick that pairs a 75,000 mile treadwear warranty with the Stabledge sidewall (an aramid reinforced upper sidewall that handles the weight of crossovers without flexing). The Wear Square indicator molded into the tread shows wear visually, when the square fills in, the tire needs replacement. Cooper is owned by Goodyear now but uses its own R&D and US factories. The pricing falls between General AltiMAX (cheapest) and Michelin Defender LTX (premium), but the SUV specific construction is the differentiator at this tier.
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Community & Review Summary
1,900 Amazon reviews
r/BuyItForLife satisfaction
Total mentions (165 positive)
Amazon category rank
Price History
We began tracking this price on Jun 19, 2026. The chart fills in as more prices are recorded; see CamelCamelCamel below for older history.
Pros & Cons from Reviews
Pros
- +75,000-mile treadwear warranty
- +Stabledge aramid-reinforced sidewall handles SUV / CUV weight
- +Wear Square indicator shows tread depth visually
- +US-made - Cooper factories in Findlay OH and Texarkana AR
- +Strong wet traction with the silica-rich compound
Cons
- -Newer model - long-term reliability data still accumulating
- -Tread pattern is conservative - limited off-road grip
- -Premium over General AltiMAX at similar warranty tier
Independent Video Reviews
Hands-on reviews from independent channels (not the manufacturer), covering what they like and what they do not.
Warranty & Returns
Warranty
75,000 miles treadwear
Return Policy
Returns handled per the brand's policy. Click below to read the full terms.
Read full return policy